Redefining Wellness with Palm Beach Tan and Clearlight [Case Study]

Partner: Palm Beach Tan, Nationwide
Products Used: Clearlight Infrared Saunas (Professional Sanctuary 2 and Sanctuary 2)
Portable Wellness Solutions: HALO ONE® Salt Therapy Generators and Red Light Therapy Towers

 

How does a 650-location national brand successfully integrate infrared sauna, red light therapy, and salt therapy across franchise and corporate salons? Palm Beach Tan partnered with Clearlight to scale a fully integrated wellness model nationwide. Here’s how the rollout increased member engagement and strengthened franchise differentiation.

 

About Palm Beach Tan: A 650-Location National Brand

 

As the nation’s largest indoor tanning provider with over 650 locations across 34 states, Palm Beach Tan has built a reputation for offering more than just tanning services. The brand began expanding into beauty and wellness products and services and will be offering red light therapy, infrared sauna, salt therapy, and chromotherapy in all of its nationwide salons by March 2025.

In collaboration with Clearlight, a global leader in infrared and red-light therapy solutions, Palm Beach Tan is revolutionizing its offerings by integrating Clearlight’s cutting-edge wellness technology. This expansion underscores Palm Beach Tan’s commitment to providing personalized, high-impact wellness options that align with their mission of empowering clients to feel and look their best.

 

Why Palm Beach Tan Chose Clearlight for Wellness Expansion

 

Palm Beach Tan chose Clearlight for their:

 

• Unmatched Innovation: Clearlight’s full-spectrum infrared and red-light technologies are 20 times more powerful than competitors, delivering superior results.
• Reliability: Clearlight’s consistent performance and support align perfectly with Palm Beach Tan’s dedication to quality.
• Shared Vision: Both companies prioritize making wellness accessible, impactful, and transformative.

 

Solution: Advanced Wellness Technologies

 

Through their partnership with Clearlight, Palm Beach Tan offers clients a comprehensive suite of wellness services, including:

 

Clearlight Sanctuary® 2 & Professional Sanctuary 2 Infrared Saunas

The Sanctuary 2 model, installed in all corporate and franchise locations, delivers full-spectrum infrared technology, offering health benefits such as detoxification, increased metabolism, pain relief, and improved circulation.

 

Clearlight Red Light Therapy Towers

These state-of-the-art towers penetrate 5 millimeters below the skin’s surface to deliver:

 

• Enhanced collagen and elastin production for skin rejuvenation.
• Accelerated muscle recovery and wound healing.
• Reduced inflammation and improved joint comfort.
• Boosted testosterone levels.

 

HALO ONE® Halotherapy Generator

Adding salt therapy to sauna sessions, this generator supports respiratory health by reducing inflammation, clearing blockages, and alleviating conditions such as asthma, sinus infections, and stress.

 

Chromotherapy

Integrated in select saunas, chromotherapy uses the visible light spectrum to promote better sleep, mood regulation, and overall well-being.

 

Branding Offerings to Customers as “The Clearlight Wellness Booth”

Dubbed “a spa day in a box,” the layering of therapies during the sauna session provides guests a healthful and relaxing getaway. Benefits include:

 

• Near Infrared: Boosts skin rejuvenation and healing.
• Mid Infrared: Enhances circulation and oxygen delivery to targeted areas.
• Far Infrared: Detoxifies the body, accelerates metabolism, and promotes weight loss.

 

Implementation: Scaling Infrared, Red Light & Salt Therapy Nationwide

 

The Clearlight partnership began in 2022 with the introduction of infrared saunas in corporate locations. Now, the program has expanded to include all corporate and franchise locations, integrating new technologies like the Wellness Booth and halotherapy.

Diane Lucas, CEO of Palm Beach Tan, shared:

“Teaming up with Clearlight, we can deliver an incredibly unique and beneficial experience to new and current members, on a consistent basis with each session. As we continue to expand our wellness footprint and evolve our customized services, Clearlight has proven to be the most innovative partner in the space, helping us move into new markets and offer unique avenues for clients to feel empowered through the services we provide.”

Palm Beach Tan ensured a seamless rollout through robust training and support from Clearlight, enabling staff to deliver consistent, high-quality experiences.

 

Results: Increased Membership Engagement and Franchise Growth

 

Enhanced Palm Beach Tan Member Benefits

 

• Personalized Beauty Therapy®: Customized wellness experiences tailored to individual needs.
• Comprehensive Wellness Services: From detoxification and relaxation to enhanced skin health and muscle recovery, members now have access to a wide range of therapeutic options.
• Innovative Amenities: The introduction of the Wellness Booth and advanced therapies creates a luxury spa-like environment.

 

Business Growth

 

• Increased Membership Engagement: The expanded offerings attracted new members and increased retention among existing ones.
• Franchise Differentiation: Clearlight technologies provided franchisees with a competitive edge, enabling them to stand out in local markets.

 

Conclusion

 

Palm Beach Tan’s collaboration with Clearlight is redefining the intersection of beauty and wellness. Through their innovative “Be Our Guest” program, they have elevated the member experience, introducing accessible, high-impact wellness technologies that empower clients to look and feel their best.

 

Key Takeaways for Wellness Franchise Brands

 

• Standardize professional-grade equipment across locations.
• Provide franchise training and operational support.
• Layer therapies to increase revenue per session.
• Use wellness technology to differentiate from competitors.
• Focus on membership engagement and retention.

 

Partner with Clearlight

 

Interested in elevating your wellness business with premium saunas and exceptional support? Clearlight’s Wellness Innovations team is here to provide expert guidance, promotional resources, and unique revenue opportunities for your business. Partner with Clearlight and experience the difference of concierge-level service and world-class wellness products.

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