CLEARLIGHT^® FOR BUSINESS

Case Study: Redefining Wellness with Palm Beach Tan and Clearlight

Client: Palm Beach Tan
Products Used: Clearlight Sanctuary® 2 Infrared Saunas, HALO ONE® Salt Therapy Generators, Red Light Therapy Towers

Overview

As the nation’s largest indoor tanning provider with over 650 locations across 34 states, Palm Beach Tan has built a reputation for offering more than just tanning services. The brand began expanding into beauty and wellness products and services and will be offering red light therapy, infrared sauna, salt therapy and chromotherapy in all of its nationwide salons by March 2025.

In collaboration with Clearlight, a global leader in infrared and red-light therapy solutions, Palm Beach Tan is revolutionizing its offerings by integrating Clearlight’s cutting-edge wellness technology. This expansion underscores Palm Beach Tan’s commitment to providing personalized, high-impact wellness options that align with their mission of empowering clients to feel and look their best.

The Solution: Advanced Wellness Technologies

Through their partnership with Clearlight, Palm Beach Tan offers clients a comprehensive suite of wellness services, including:

Clearlight Sanctuary® 2 Infrared Saunas

The Sanctuary 2 model, installed in over 250 locations, delivers full-spectrum infrared technology, offering benefits such as detoxification, increased metabolism, pain relief, and improved circulation.

Clearlight Red Light Therapy Towers

These state-of-the-art towers penetrate 5 millimeters below the skin’s surface to deliver:

• Enhanced collagen and elastin production for skin rejuvenation.
• Accelerated muscle recovery and wound healing.
• Reduced inflammation and improved joint comfort.
• Boosted testosterone levels.

HALO ONE® Halotherapy Generator

Adding salt therapy to sauna sessions, this generator supports respiratory health by reducing inflammation, clearing blockages, and alleviating conditions such as asthma, sinus infections, and stress.

Chromotherapy

Integrated in select saunas, chromotherapy uses the visible light spectrum to promote better sleep, mood regulation, and overall well-being.

Brand These Offerings to their Customers as “The Clearlight Wellness Booth”

Dubbed “a spa day in a box,” the layering of therapies during the sauna session provides guests a healthful and relaxing getaway. Benefits include:

• Near Infrared: Boosts skin rejuvenation and healing.
• Mid Infrared: Enhances circulation and oxygen delivery to targeted areas.
• Far Infrared: Detoxifies the body, accelerates metabolism, and promotes weight loss.

Implementation

The Clearlight partnership began in 2022 with the introduction of infrared saunas in corporate locations. Now, the program has expanded to include all corporate and franchise locations, integrating new technologies like the Wellness Booth and halotherapy.

Diane Lucas, CEO of Palm Beach Tan, shared:
“Teaming up with Clearlight, we can deliver an incredibly unique and beneficial experience to new and current members, on a consistent basis with each session. As we continue to expand our wellness footprint and evolve our customized services, Clearlight has proven to be the most innovative partner in the space, helping us move into new markets and offer unique avenues for clients to feel empowered through the services we provide.”

Palm Beach Tan ensured a seamless rollout through robust training and support from Clearlight, enabling staff to deliver consistent, high-quality experiences.

Results

Enhanced Palm Beach Tan Member Benefits:

• Personalized Beauty Therapy®: Customized wellness experiences tailored to individual needs.
• Comprehensive Wellness Services: From detoxification and relaxation to enhanced skin health and muscle recovery, members now have access to a wide range of therapeutic options.
• Innovative Amenities: The introduction of the Wellness Booth and advanced therapies creates a luxury spa-like environment.

Business Growth:

• Increased Membership Engagement: The expanded offerings attracted new members and increased retention among existing ones.
• Franchise Differentiation: Clearlight technologies provided franchisees with a competitive edge, enabling them to stand out in local markets.

Why Clearlight?

Palm Beach Tan chose Clearlight for their:

• Unmatched Innovation: Clearlight’s full-spectrum infrared and red-light technologies are 20 times more powerful than competitors, delivering superior results.
• Reliability: Clearlight’s consistent performance and support align perfectly with Palm Beach Tan’s dedication to quality.
• Shared Vision: Both companies prioritize making wellness accessible, impactful, and transformative.

Conclusion

Palm Beach Tan’s collaboration with Clearlight is redefining the intersection of beauty and wellness. Through their innovative “Be Our Guest” program, they have elevated the member experience, introducing accessible, high-impact wellness technologies that empower clients to look and feel their best.

For more information about Palm Beach Tan’s franchising opportunities and services, visit Palm Beach Tan.

Explore Clearlight Wellness Innovations to discover how their solutions can elevate your business offerings.